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Facebook Remarketing Campaigns

If you’re considering a Facebook remarketing campaign, there are a few things to keep in mind. The steps to creating a successful Facebook remarketing campaign are similar to any remarketing campaign. These steps include choosing and defining your audience, designing your campaign, and measuring results....

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Nashville Web Design: Landing Pages Are a Marketer’s Best Friend

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no" oblique_section="no" triangle_shape="no"][vc_column][vc_column_text] Here at Castle Marketing, our Nashville web design team is obsessively results-driven. Whether we’re optimizing for e-commerce sales or lead conversions, we track and hoard information like marketing pack-rats.   But there’s one piece of the marketing puzzle that...

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10 Best Free Handwritten Typefaces

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column][vc_column_text css=".vc_custom_1463423810057{padding-bottom: 50px !important;}"]Handwritten typefaces are more popular than ever. From scripts to sans-serifs to bold serifs, these are our hand-picked handwritten fonts. Though not all are free for commercial use, these typefaces are great for personal projects, headlines, logo...

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How to Choose the Right CRM Platform

There are three basic roles of CRM systems: Operational, Analytical, and Collaborative. It’s important to understand what these roles encompass and whether they apply to your business. CRM platforms usually contain a mixture of these elements, so knowing the elements your business needs will help...

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