Digital Marketing | Castle Marketing Group
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Digital Marketing

If you’re ready to begin a CPC campaign but don’t know where to start, or need help getting better results from an existing campaign, CMG’s CPC experts are ready to help you.

Digital Marketing

Digital marketing refers to all the marketing strategies a business uses that include technology and the internet. One of the most important digital marketing tools is a cost-per-click campaign. Most businesses are familiar with Google Adwords, even if they’ve never tried to create a cost-per-click (CPC) campaign. Think about the last time you Googled something. Remember those ads at the top of the results page? Maybe one of those ads is even what brought you to CMG’s website.

google

We excel at

Adwords

CPC Campaigns

A Google Adwords campaign is easy to make but difficult to perfect. There’s a lot of questions to consider when starting a CPC campaign for your digital marketing plan:

  • Who am I targeting?
  • What keywords are they searching?
  • What should my as say to get them to click on it?
  • How much money should I spend?

  • How much money are my competitors spending?
  • what is a click through rate?
  • How can I track conversions from my ad?

Results can be very difficult to interpret

Even if you’ve already begun a CPC campaign, the results can be very difficult to interpret. What should you do if a lot of people are clicking on your ad, but you aren’t getting any form fills? Digital marketing is a trail-and-error business if you don’t have the experience to know what works. Castle Marketing does.

How CMG Can Help:

CMG believes that a CPC campaign can and will work as a digital marketing strategy for most businesses. However, every business requires a customized approach. A strategy that works for one business probably won’t work in a different situation. We analyze your industry, competitors, goals, business plan, and budget to build the very best CPC campaign for you, not someone else.

 

Furthermore, we will analyze the results of your CPC campaign, make any necessary changes for success, and explain the results so you can understand what’s working and what isn’t.

CMG can also help with other digital marketing efforts such as:

  • Social Media marketing
  • Youtube ads & web videos
  • Banner ads
  • Sponsored content

  • Blog articles
  • E-commerce product photography
  • Digital networking
  • Don’t see something listed, just ask!