The Internet has changed marketing forever, as you’re probably well aware. How do you find solutions for your own needs? The most likely answer nowadays: a Google search. And those Google search results are determined by SEO.
As Google becomes a bigger part of our collective consciousness, businesses need to do everything they can to remain relevant using Google’s search algorithms. But how do you get on the first page of Google, or even the second page, for the keywords that you want to target?