SEO Strategy | Castle Marketing Group
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CMG offers a complete SEO program

Search Engine Optimization


The Internet has changed marketing forever, as you’re probably well aware. How do you find solutions for your own needs? The most likely answer nowadays: a Google search. And those Google search results are determined by SEO.


As Google becomes a bigger part of our collective consciousness, businesses need to do everything they can to remain relevant using Google’s search algorithms. But how do you get on the first page of Google, or even the second page, for the keywords that you want to target?

Search Engine

CMG specializes in


CMG Offers

a complete Search Engine Optimization (SEO) program that will help you ascend Google’s PageRanks and reach the customers who need your services. This program is flexible, and customizable to your needs, but usually involves three phases:


  • Keyword Analysis: This can include everything from choosing keywords to refining the keywords you’ve already identified. CMG will analyze your industry to determine the best keywords using popularity, search volume, and competition.
  • Location Determination: Do you want to reach customers in your area with local SEO or start a national or international SEO adventure? CMG can help with any SEO project big or small.
  • Website Assessment: Is your website ready for more traffic? Are you plagued with broken links, outdated content, and slow page loads? CMG will go through your website with a fine tooth comb to identify any potential weaknesses.


  • Content Overhaul: Many websites rely on the same content year after year. CMG’s content writing division will create new content, or revitalize existing content, to hit the chosen keywords and boost your website in organic search. Our public relations team can also craft press releases to get your company in the news.
  • Website Optimization: CMG’s team of website gurus will make sure your website is running like a well-oiled machine. Whether we need to increase the load time, add some h-tags, or do a complete website renovation, CMG has you covered.
  • Social Media Presence: It’s time to show off! If you aren’t already engaging customers on social media networks, CMG will help you get there.


CMG will build metrics and tracking methods to plot your website’s progress. Without the proper SEO tracking framework, you’ll just be firing blind. These tracking methods are monitored constantly so any necessary pivots can be made quickly.


Stop just wondering how you can improve your organic SEO. CMG is ready to help.